If you have your own Facebook page, you might already be using it for marketing your videos. However, getting views and engagement on your videos can be quite difficult due to Facebook’s algorithm. In this article, I want to share with you a few ideas on how to get more people to engage with your videos on Facebook and how to drive more viewers to your YouTube channel or website.
At first, we need to be aware that there are two types of videos on Facebook:
- A 3rd-party video is a video that is embedded from other platforms such as YouTube or Vimeo
- A native Facebook video is a video that you have uploaded to Facebook directly.
Facebook treats native videos differently than 3rd-party videos. If you’ve ever shared a YouTube video on Facebook, you might have noticed it yourself: it’s pretty hard to get people to engage! You might get a few Facebook likes, but the traffic often won’t convert into many new YouTube subscribers. Sometimes it can be hard to get people to watch your video at all!