Video is en vouge. I mean, I’m so hyped about video that I even started a blog about making videos and marketing them. Damn!
And while it may seem that the medium is dominated by teens filming inside jokes that we will never understand, the last few years have shown that video is a great medium for businesses as well.
If you look around, you’ll find that many big companies have started using video as one of their primary marketing strategies. Buzzfeed and Gary Vaynerchuk’s Wine Library TV are prime examples, but even the English dictionary Merriam Webster has its own video series now. So what’s so special about video? Why does it work so well for businesses?